IMC Strategy for CSR of Hyundai Car
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작성일 22-12-12 23:03본문
Download : IMC Strategy for CSR of Hyundai Car.pptx
레포트/기타
_SLIDE_1_
Would You Be a denizen ofDongrami?
IMC Strategy for CSR of Hyundai Car
_SLIDE_2_
Situation Analysis
_SLIDE_3_
Trend of CSR
CSR is the business policy has pervaded all over the world
More than 90% corporates have done CSR activity
CSR is Not Optional, But essential
Source : FKI
_SLIDE_4_
MOVE
EASY MOVE
For disabled person
Development of welfare car,
Supply electric wheelchair
Gift car, Social welfare, Education/ Scholarship,
Support for Sports, Culture/Art….
CSR of Hyundai Car
SAFE MOVE
For children
Car accident prevention program
Realizing 유자녀’s wish
GREEN MOVE
For environment
Restoration of ecosystem
Green zone, Planting trees
HAPPY MOVE
From employees
Volunteer work
_SLIDE_5_
They know the CSR
advertised
‘Gift Car Campaign’
‘Bus Concert’
Source : Self Survey
100 People
Awareness of Hyundai Car CSR
_SLIDE_6_
Competitor Analysis
1. Yuhan-Kimberly
2. SK
3. Amore Pacific
Long-term, Organic Cam…(To be continued )
Download : IMC Strategy for CSR of Hyundai Car.pptx( 16 )
IMC Strategy for CSR of Hyundai Car , IMC Strategy for CSR of Hyundai Car기타레포트 , IMC Strategy for CSR of Hyundai Car
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IMC Strategy for CSR of Hyundai Car
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IMC Strategy for CSR of Hyundai Car
다.